Must-see shopping in Seoul

  • Pungwoldang

    Gangnam & Southern Seoul

    One for lovers of classical music, this art nouveau–styled CD and DVD shop has an attached cafe where you can sip a free coffee.

  • Boon the Shop Men's

    Gangnam & Southern Seoul

    The men's store of this multibrand boutique features mainly international designer brands.

  • Lotte Department Store

    Myeong-dong & Jung-gu

    Retail behemoth Lotte spreads its tentacles across four buildings: the main department store, Lotte Young Plaza, Lotte Avenue and a duty-free shop. Also…

  • Hamilton Shirts

    Itaewon & Yongsan-gu

    One of the more upscale gents' shirt-makers to be found in and around Itaewon-ro. Made-to-measure cotton shirts start from ₩41,000, with two-piece…

  • Samho Woojoo

    Myeong-dong & Jung-gu

    Inside Namdaemun Market, look for this shiny building with a jaw-dropping amount of fashion jewellery.

  • Migliore Mall

    Myeong-dong & Jung-gu

    Always teeming with young shoppers, this high-rise mall is packed with small fashion shops.

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