Ouarzazate
Henna-painted pottery, hand-painted tea glasses, and silver filigree rings are sold at reasonable fixed prices, supporting Horizon’s programs to provide…
Must-see shopping in Morocco
Dadès Valley
At the converted home of Zaid Abbou, who runs the museum at Lalla Mimouna, you might find Tinejdad-made ceramics in the courtyard, sand-worn bracelets in…
Marrakesh
For honest salesmanship and good-quality local textiles, family-run Atelier El Bahia is a great choice. It's a proper emporium with fixed prices, made-to…
Marrakesh
This upmarket concept store is a sign of the times on gentrifying Riad Zitoun El Kedim. Its walls are lined with shelves of beautifully packaged saffron,…
Gueliz & Ville Nouvelle
Belgian designer Laurence Leenaert opens her showroom for design lovers to shop the looks gracing the latest interior design magazines, from distinctive…
Marrakesh
Bold, colourful and tongue in cheek: Wafl's Belgian-designed pop-art illustrations are part of a new art vanguard in Marrakesh that's eschewing…
Merzouga
This tardis-like, rammed-earth store is a seemingly never-ending series of interconnected rooms that's a one-stop shop for Moroccan arts and crafts. You…
Marrakesh
Those after a touch of Moroccan boho-chic style will love Warda La Mouche's floaty sundresses with quirky embroidery detail, summery tops with post-hippie…
Essaouira
This boutique-cum-cafe is a good place to take a break with a fresh juice or smoothie and a bite from the vegetarian-friendly chalkboard menu, before…
Merzouga
Opened in 2016, this welcoming shop in Hassi Labied stocks high-quality products made in Morocco, including oils made from argan, almond, prickly pear and…
Marrakesh
For the south side of the city, this market is a major source of food, flowers and spices (cheap compared with souq tourist stalls). Fair warning to…
Agadir
Over a dozen vendors, spread out over two large blue-and-white Brutalist souqs, sell some of the finest crafts in Agadir. Fine leatherwork (everything…
Tangier
Mohamed's shop bordering Petit Socco sells curated capes, vests, shoes and leather goods made by cooperatives in Chefchaouen and Fez. Most notably, the…
Marrakesh
To buy crafts directly from Marrakesh’s recycling artisans, head over to Riad Zitoun El Kedim and check out lanterns, baskets and belts cleverly fashioned…
Casablanca
Morocco's fanciest shopping destination, and the second-largest mall in Africa, has stores galore, from luxe international designer brands to a dedicated …
Marrakesh
This slightly decrepit funduq (inn once used by caravans) is a dream come true for shoppers who enjoy poking about in pursuit of treasure as much as the…
Tangier
This perfume shop overlooking Terrasse des Paresseux has been bottling scents from around the region for over a century. A rainbow of coloured jars lines…
Marrakesh
Since a modern revamp was imposed upon it, Place des Ferblantiers has lost its gritty appeal as a centuries-old communion of metalworkers. Just a couple…
Fez
If you've been admiring the zellige-look ceramic dishes on which your riad breakfast is probably served, you can find them at this friendly shop…
Rabat
Rabat’s first concept store stocks a stylish range of homeware, clothes, jewellery and accessories by modern Moroccan designers, as well as international…
Northern Atlantic Coast
This shiny new government-sponsored complex was created to preserve Azemmour's traditional crafts, and includes workshops, training rooms and space for…
Marrakesh
Tried and tested techniques in weaving, leather work and embroidery are transformed into high-fashion dandy jackets, djellaba-inspired velvet capes and…
Chefchaouen
This cooperative lined wall-to-wall-to-wall with rugs and blankets may be a challenge to find down an alley near Bab El Ain, but it's worth the hunt. The…
Fez
This large artisan-training school is outside of the medina proper and a bit out of the way, but a great destination for the savvy shopper who wants to…
Moulay Idriss Zerhoun
Indulge in local produce at Abderrahim's shop with its glistening array of the best olives from the region: green ones with garlic or preserved lemon,…
Dadès Valley
Coming from Skoura, this rosewater distillery is located on the right 500m before the town. A cooperative of five farms, every element of the rose is used…
Tafraoute
A good range of Amazigh (Berber) and Tuareg products, including pottery, jewellery, blankets and camel-wool kilims (carpets). Products are sourced from…
Casablanca
Shopping isn't a highlight of Casablanca, but those wanting to snaffle a few souvenirs should head to the attractive but touristy souq in the streets east…
Fez
Historically only Jews were allowed to sell gold jewellery in Fez, and the shops clustered in and just outside Bab El Magana (Clock Gate) are still the…
Dadès Gorge
Tufted carpets are made at this weaving cooperative, but soft kilim blankets made with undyed, extra-fluffy lambswool are signature pieces. The women are…
Melilla
Excellent quality (yet pricey) Moroccan gems made by artisans from Tetouan, Marrakesh and Fez are available at this boutique beside the Oficina del…
Marrakesh
French-Gabonese fashion designer François imports his wax-print fabrics directly from Gabon, Ivory Coast, Senegal and Mali to make bold contemporary…
Essaouira
At this stylish, carefully curated homeware store from the French owner of Umia restaurant just around the corner, you can pick up a shaggy raffia bag or…
Merzouga
Creative French-Amazigh (Berber) couple, Johanne and Lahcen, have set up a small, rammed-earth art gallery and cafe in the village of Khamlia. Her work is…
Tetouan
The shopping palace of the medina, this 200-year-old building, a former governor’s house, has been meticulously restored. It is a clearing house for…
Draa Valley
You'll need to go early to this small, authentic Monday-morning market, where turbaned men haggle over oasis produce and catch up with their nomadic…
Draa Valley
Abderrahim Ougarane returned to his roots to become an artisan producer of date jams and syrup. Enjoy a tasting and leave with jars of this naturally…
Gueliz & Ville Nouvelle
With more colours than a candy store, Atika's comfy loafers are a Marrakesh must-have. Some customers have been known to buy their favourite shoe in 10…
Essaouira
This small gallery curated by Abdel Bendahhane showcases the works of contemporary local artists such as Aïcha Aboutaleb, Said Quarzaz and Babahoum. There…
Rabat
If you need a shopping fix, head to the largest mall in Morocco’s capital, where you’ll find all the usual international suspects along with Moroccan…
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