It might be pricey and unapologetically pretentious, but no trip to LA would be complete without a saunter along Rodeo Dr, the famous three-block ribbon of style where sample-size fembots browse for Gucci and Dior. Fashion retailer Fred Hayman opened the strip's first luxury boutique – Giorgio Beverly Hills – at number 273 back in 1961. Famed for its striped white-and-yellow awning, the store allowed its well-heeled clients to sip cocktails while shopping and have their purchases home delivered in a Rolls-Royce.

These days, most visitors to Rodeo Dr gravitate to Euro-flavored Via Rodeo, a compact cobbled lane lined with pastiche European facades, a smattering of cafe tables and no shortage of star-struck Japanese and Chinese tourists photographing its string of luxury boutiques.

The street is also home to Frank Lloyd Wright's 1953 commercial-residential complex Anderton Court, which features an angular ramp that leads up and around a hexagonal light well.


Lonely Planet's must-see attractions

Nearby attractions

1. Anderton Court

0.07 MILES

Rodeo Dr is home to Frank Lloyd Wright's 1953 commercial-residential creation Anderton Court. The complex features an angular ramp leading up and around a…

2. Paley Center for Media

0.13 MILES

The main lure of the Paley Center, located in a crisp white building by Getty Center architect Richard Meier, is its mind-boggling archive of TV and radio…

3. Via Rodeo

0.15 MILES

One of the most popular corners of Rodeo Dr is this kitschy, cobbled outdoor mall, lined with mock-European facades and home to a small but exclusive…

4. Beverly Canon Gardens

0.22 MILES

Radiating a Spanish Colonial vibe, this soothing courtyard garden connects Beverly Dr with Canon. It was built by the developers of the Montage to create…

5. O’Neill House

0.23 MILES

Just north of Santa Monica Blvd is the rather eclectic O'Neill House, built in 1988. While it doesn’t have a famous architect, its free-form, art nouveau…

6. Beverly Hills High School

0.69 MILES

Alumni of the only major public school in Beverly Hills include rockers Slash and Lenny Kravitz, and actors Angelina Jolie, Nicholas Cage, Richard…

7. Museum of Tolerance

1.05 MILES

Run by the Simon Wiesenthal Center, this powerful, deeply moving museum uses interactive technology to engage visitors in discussion and contemplation…

8. Beverly Hills Hotel

1.07 MILES

Affectionately known as the ‘Pink Palace,’ the Beverly Hills Hotel has served as unofficial hobnobbing headquarters for the industry elite since 1912. In…

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