Heineken Experience

Top choice in De Pijp


On the site of the company’s former brewery, Heineken's self-guided 'Experience' provides an entertaining overview of the brewing process, with a multimedia exhibit where you ‘become’ a beer by getting shaken up, sprayed with water and subjected to heat. Prebooking tickets online saves adults €3 and, crucially, allows you to skip the ticket queues. Guided 2½-hour VIP tours end with a five-beer tasting and cheese pairing. Great-value Rock the City tickets include a 45-minute canal cruise to A'DAM Tower.

Transportation

  • tram: 24 Marie Heinekenplein
  • metro: Vijzelgracht

Lonely Planet's must-see attractions

Nearby De Pijp attractions

1. Albert Cuypmarkt

0.2 MILES

Some 260 stalls fill the Albert Cuypmarkt, Amsterdam's largest and busiest market. Vendors loudly tout their array of gadgets, homewares, flowers, fruit,…

2. Rijksmuseum

0.31 MILES

The Netherlands’ top treasure house, the Rijksmuseum (pronounced ‘rikes’), is among the world's finest art museums. With over 1.5km of galleries, it packs…

3. Sarphati Memorial

0.31 MILES

In the Sarphatipark, this 1886 temple incorporates a fountain, gargoyles and a bust of Samuel Sarphati (1813–66), after whom the park is named.

4. Sarphatipark

0.31 MILES

While the Vondelpark is bigger in size and reputation, this tranquil English-style park delivers an equally potent shot of pastoral summertime relaxation,…

5. De Duif

0.34 MILES

In 1796, following the French-installed government’s proclamation of religious freedom, De Duif became the Netherlands’ first Catholic church to be built…

6. Diamond Museum

0.37 MILES

The extensive bling on display at the small, low-tech Diamond Museum is all clever recreations. You get a lot of background on the history of the trade…

7. Amstelkerk

0.37 MILES

Looking more like a country house than a church, the pinewood Amstelkerk was erected in 1668 as a noodkerk (makeshift church) under the direction of the…

8. Museum Van Loon

0.39 MILES

An insight into life at the top of the pile in the 19th century, Museum Van Loon is an opulent 1672 residence that was first home to painter Ferdinand Bol…

  • placement: superzone
  • path: Destinations/POIs/superzone
  • possible size: [970, 250], [970, 90], [728, 90], [1, 1],
  • targeting:
    {
      "url": "the-netherlands/amsterdam/de-pijp/attractions/heineken-experience/a/poi-sig/387461/1323046",
      "destination": "De-Pijp",
      "continent": "Europe",
      "country": "The-Netherlands",
      "city": "Amsterdam",
      "neighborhood": "De-Pijp",
      "position": "superzone"
    }