i360 Tower

Brighton & Hove


Brighton’s newest attraction opened in 2016, at the point the now defunct West Pier used to make landfall. The world’s most slender tower is a brutal, 162m-tall column of reinforced steel and concrete rising like a space-age phallus (this is Brighton after all) from the seafront, with a huge, impaled, glass doughnut taking ‘passengers’ 138m above the city for some gob-smacking vistas of the Sussex coast.

The i360 is the world’s tallest moving observation tower and the vistas from it are truly spectacular – certainly much better than the views of it, especially as it rises incongruously near the architectural purity that is Regency Sq. A fancy restaurant and bars huddle at the base. The idea is that profits from the i360, a 21st-century ‘vertical pier’, will one day be used to rebuild the horizontal West Pier.


Lonely Planet's must-see attractions

Nearby Brighton & Hove attractions

1. West Pier

0.15 MILES

The historic West Pier, which closed in 1975, began to collapse into the sea in December 2002 and, having since caught fire twice, is just a dark shadow…

2. Royal Pavilion

0.57 MILES

The Royal Pavilion is the city’s must-see attraction. The glittering party pad and palace of Prince George, later Prince Regent and then King George IV,…

3. Brighton Museum & Art Gallery

0.59 MILES

Set in the Royal Pavilion’s renovated stable block, this museum and art gallery has a glittering collection of 20th-century art and design, including a…

4. Brighton Pier

0.65 MILES

This grand old Edwardian pier is the place to experience Brighton’s tackier side. There are plenty of stomach-churning fairground rides and noisy…

5. SEA LIFE Brighton

0.66 MILES

Not just for children, this aquarium is an underground exhibition of nature's fascinating water creatures. Walking around the church-like interior,…

6. Hove Museum & Art Gallery

1.43 MILES

Hove can justifiably claim to be the birthplace of British cinema, with the first short film shot here in 1898. You can see it alongside other fascinating…

7. Brighton Marina

2.14 MILES

Europe' biggest, Brighton’s wave-shaped marina washes ashore 1.5 miles east of the pier. In addition to brand-name shopping, numerous chain eateries and…

8. Anne of Cleves House Museum

7.54 MILES

When Henry VIII divorced Anne of Cleves in 1541, he gave her this timber-framed house as part of her divorce settlement, although she never moved in. The…

  • placement: superzone
  • path: Destinations/POIs/superzone
  • possible size: [970, 250], [970, 90], [728, 90], [1, 1],
  • targeting:
    {
      "url": "england/southeast-england/brighton-and-hove/attractions/i360-tower/a/poi-sig/1539499/358948",
      "destination": "Brighton-&-Hove",
      "continent": "Europe",
      "country": "England",
      "city": "Brighton-&-Hove",
      "position": "superzone"
    }